Nikhil Shah
Future panel [2009]
Nikhil Shah is co-founder of Mixcloud, an online radio startup based in London. He also runs successful London club brands Man Make Music and Retro Remix and DJs under the guise Sketchy. Cambridge University Mathematics graduate and former Brand Consultant, Nikhil has always had a passion for building brands and communities, starting from his first clubnights as a teenager. Over the years he has applied these interests to numerous club and event brands - including the student union entertainments brand, an event listings site, successful club brands and a small festival. He has worked with some of the world’s leading DJs, event brands and venues, including Ministry of Sound, Glastonbury and Bestival. As a brand consultant Nikhil has worked with brands such as Sky, Sony, Unilever and Sony Ericsson on insight, positioning and strategy work. As a DJ, Nikhil is proud to have played at some of the best clubs in the world alongside some of his musical heroes.
Mixcloud's vision is to be the YouTube of radio - the definitive home online for on-demand radio shows and DJ mixes. Online radio and mixes are currently very fragmented and it is therefore difficult to both discover and promote the content effectively. Mixcloud connects relevant content to listeners more effectively by re-thinking radio - making it more social, personalised and democratic.
