News Archive 2007
Guerilla Marketing For DJs On Saturday
Due to popular demand Keith ‘KC’ KoKoruz will be presenting his seminar on ‘Guerilla Marketing For DJs’ twice over the BPM weekend.
Along with the originally scheduled session at 1pm on Sunday 10th in the Cube Seminar Theatre, KC will also be hosting an additional session on Saturday 11th at 4pm in the Dome Seminar Theatre.
Keith ‘KC’ KoKoruz will be flying in from the US especially to speak at BPM. “KC” as most people know him has been entertaining since 1988 when he was taught to “spin” while attending Northern Illinois University. After leaving college he worked for a private entertainment company overseeing their day-to-day operations, until on the 1st of February 1990 he gave his two week notice to start his own business ‘Spinnin’ Discs Premier Mobile Entertainment’. Since then he has had the privilege of entertaining for countless couples celebrating their Wedding day as well as playing for every Fortune 500 company in the Chicagoland area. He was placed second in the “International DJ Entertainer of the Year” competition in 1997, 1998, 1999, until finally winning in 2003. He has been a featured speaker at various DJ conferences across the US and Canada, and is looking forward to traveling to the UK for BPM.
At BPM KC will be talking about ‘Guerilla Marketing for DJs’. As defined by Jay Conrad Levinson, the father of Guerilla Marketing, this is "an unconventional way of performing promotional activities on a very low budget". Everyone can buy advertisements in their local market through business cards, brochures, flyers, advertisements and wedding fairs, but Guerilla Marketing is about implementing a program that will get you dramatically better results for a fraction of the cost.
Seminars at BPM are available to all attendees at now extra charge, although places will be limited. To ensure a place, ticket holders can reserve their seat on the seminar pages of the BPM website now.
